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Floor 2

The Studio ·
You have a story. Let's turn it into a site.

Stage prep, team storytelling, and building your personal site from your story, in one session.

The Studio· Storytelling

From TEDx to SXSW, I've guided speakers who never stood on a stage, and helped them find the story only they can tell.

· Lionel Mitelpunkt

This isn't copywriting. It's a depth process that uncovers the narrative already living inside your work. I help you see what's obvious to everyone except you, then shape it into language that lands.

What I offer

From raw material to something people repeat

Hero offer
Storytelling for Teams

Your team finds its story, and knows how to tell it.

Stage Coaching

You go on stage prepared, no fear, with a story.

Your Building· Personal Site in One Session

One Zoom, your story, a live site. Done.

From 850 NIS + VAT an hour for one person, from 5,500 NIS + VAT for a team

What the price depends on: whether it is one person or a room, whether there is a date on the calendar already, and whether what we build is a talk, a team narrative, or a live site. We settle that in the conversation, and you get it in writing before anything begins.

I built this site for my dad in one session. See Roberto’s site

The card library

Cards, and why they open what a question cannot.

A card takes the choice away from you. When you pick your own question you pick the safe one, every time. In a group the card is also a third object: nobody is exposed alone, everybody is holding cardboard.

The decks I work with are on one shelf: my own Reframe deck, Reut Klein's Permission to Grieve cards, and five more, physical and digital. You can add the one you keep going back to.

Open the card library

People with something to say, who can't quite say it yet.

🌱
Founders

You've built something real but can't articulate why it matters. Your pitch is functional but forgettable. Let's fix that.

🎤
Speakers

Conference coming up. Company All-Hands. A stage you've never been on. I've coached people from zero to TEDx, and everything in between.

💡
Leaders

You do many things well but struggle to explain the thread that connects them. I help you find it and name it.

What it's like

Orit went from terrified to ready

Read the full case study →

"

The night before the talk I sent him a message: I feel ready. For me, that was everything.

Orit Stanton · Chief People Officer, Justt · Published with her approval
More words

Stories, told well

"

His superpower is to observe and to tell stories about what he experiences. His great story-telling skills and film making experience enable him to create wonderful videos and art pieces.

Philippe Greier · Founder, playmakers group · From LinkedIn
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Lionel has a talent for understanding people and organizations' stories, and helping them share their story with the world.

Josh Gottesman · International Partnerships & Innovation · From LinkedIn

Bring the story that will not come out.

Fifteen minutes. I will tell you whether this floor is the right one, and if it is not I will say so.

A clarity call, 15 minutes